{"title":"USB Cables","description":"","products":[{"product_id":"chord-c-usb-a-b-cable","title":"Chord C-USB Cable","description":"\u003cp\u003eC-USB is part of the award-winning Chord Company C-series range, designed in the UK to provide optimal performance from PC, laptop or phone based music systems and is a good introduction to digital cable upgrades.\u003c\/p\u003e\n\u003cp\u003eC-USB brings a distinct improvement over standard USB cables with high-purity low-resistance silver-plated conductors, high-density insulation and precision gold-plated USB connectors. The lapped foil screen provides excellent protection from high-frequency interference.\u003c\/p\u003e\n\u003cp\u003eAvailable in a variety of useful lengths and fitted with connector types A, B and C.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavy-gauge oxygen-free silver-plated conductors\u003c\/li\u003e\n\u003cli\u003eTwisted pair data conductor configuration\u003c\/li\u003e\n\u003cli\u003eDual layer high-frequency shielding\u003c\/li\u003e\n\u003cli\u003eGold-plated connectors\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chord Company","offers":[{"title":"USB A - B \/ 3.0m","offer_id":57762700558723,"sku":"13736","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"USB A - B \/ 0.75m","offer_id":57762700493187,"sku":"13735","price":68.75,"currency_code":"GBP","in_stock":true},{"title":"USB A - B \/ 1.5m","offer_id":57762700525955,"sku":"13734","price":87.5,"currency_code":"GBP","in_stock":true},{"title":"USB A - B \/ 5.0m","offer_id":57762700591491,"sku":"13737","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"USB A - C \/ 0.5m","offer_id":57727624413571,"sku":"21243","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"USB A - C \/ 1.0m","offer_id":57762700198275,"sku":"21244","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"USB A - C \/ 2.0m","offer_id":57762700231043,"sku":"21246","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"USB A - C \/ 3.0m","offer_id":57762700263811,"sku":"21245","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - C \/ 0.5m","offer_id":57727624544643,"sku":"21239","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"USB C - C \/ 1.0m","offer_id":57762700296579,"sku":"21240","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - C \/ 2.0m","offer_id":57762700329347,"sku":"21242","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - C \/ 3.0m","offer_id":57762700362115,"sku":"21241","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - B \/ 0.5m","offer_id":57727624675715,"sku":"21247","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"USB C - B \/ 1.0m","offer_id":57762700394883,"sku":"21248","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - B \/ 2.0m","offer_id":57762700427651,"sku":"21250","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"USB C - B \/ 3.0m","offer_id":57762700460419,"sku":"21249","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/13734-1ChordC-USBMainSoundcraftHiFi.jpg?v=1775313258"},{"product_id":"chord-shawline-usb-a-b-cable","title":"Chord Shawline USB A - B Cable","description":"\u003cp\u003eThere’s also no getting away from the fact that USB cables are extremely cheap and in theory have no effect on the quality of the digital signal they carry. Our problem is that every time we sit down to listen, we find they do have an effect.\u003c\/p\u003e\n\u003cp\u003eShawline USB cable was developed in line with our usual principle of using materials that we know work well and conductor geometries we established during the development of our Sarum and Signature USB cables. So at this point we can produce a prototype and sit down and listen to it. Be it blind testing or development listening. Only when we are completely happy that the cable makes a significant improvement is the cable put into production. The Shawline USB is built using high quality, silver-plated signal and power conductors.  The power conductors are separately shielded from the signal conductors and the insulation is a specialised hard skin polyethylene developed for high speed signal transfer.  There is also an overall shield, so this combined with the internal shielding, means that the signal cables are protected to very high frequencies.\u003c\/p\u003e\n\u003cp\u003eLike our Signature USB cables, the Shawline USB also uses a specially developed version of the Tuned ARAY conductor geometry.  The cable is hand-built, with silver-plated USB A or USB B connectors.\u003c\/p\u003e\n\u003cp\u003eWe would have liked to have supplied the cable fitted with micro-USB connectors but the challenge of fitting our heavier gauge conductors means that we would be unable to produce a mechanically reliable connection.  High performance miniature components have been a real challenge.  For the past couple of years we’ve been using our USB cables fitted with USB B to micro-USB adaptors.  Adaptors are our least favourite thing and are generally to be avoided whenever possible.  In this particular case, it gets interesting.  We did some experimentation where we took some of the available micro-USB terminated cables and compared them with our own USB cables used with an adaptor.  The limitations placed on conductor gauge by the micro-USB plug severely limit the length and the performance potential of micro-USB terminated cables.  We got better results – certainly with the higher end portable devices we tried – by using our own USB cables, along with an adaptor.  What this means is, if you have a decent DAC with a micro USB input, don’t be afraid to experiment with adaptors.  We got the best performance this way and it’s something well worth trying.\u003c\/p\u003e","brand":"Chord Company","offers":[{"title":"0.5m","offer_id":57763482141059,"sku":"13755","price":250.0,"currency_code":"GBP","in_stock":true},{"title":"1.0m","offer_id":57763482173827,"sku":"13754","price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/28137325536_a060888e11_o.jpg?v=1775821654"},{"product_id":"chord-epic-usb-a-b-cable","title":"Chord Epic USB A - B Cable","description":"\u003cp\u003ebuilt in a very similar manner to the Signature Super ARAY USB and while the conductors are slightly different, in just about every other respect the same design philosophy is applied.\u003c\/p\u003e\n\u003cp\u003eEpic USB contains four conductors, (two of which are individually shielded), improved effective gauge silver-plated copper conductors and uprated PTFE insulation. The earth shielding connection is further protected from high frequency noise with a two layer braided screen.\u003c\/p\u003e\n\u003cp\u003eThis cable also benefits from refined USB connectors (type A and B), silver-plated to our specifications in the UK, with all connections soldered by our engineers.\u003c\/p\u003e\n\u003cp\u003eWe believe these changes contribute to a significant improvement in performance and set a new standard for this level of USB cable. Like the Epic streaming cable, the Epic USB can help your system sound more musically coherent, involving and detailed. We don’t produce any product unless it adds to the musical experience, so put any preconceptions to one side, borrow one and have a listen.\u003c\/p\u003e","brand":"Chord Company","offers":[{"title":"1.0m","offer_id":57768110457219,"sku":"13486","price":600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/13486-1ChordEpicUSBMainSoundcraftHiFi.jpg?v=1775903486"},{"product_id":"chord-signature-super-aray-usb-a-b-cable","title":"Chord Signature Super ARAY USB A - B Cable","description":"\u003cp\u003eOur first venture into USB cables was a consequence of having musicians (incl some in bands) working at the Chord Company. After copying a CD master recording to a laptop, we were shocked at the poor performance of the burned copies when compared to the original master CD.\u003c\/p\u003e\n\u003cp\u003eAt the time we were using one of the first DACs with a USB input, so we played the master from the laptop. Still not good but better than the burned CD version. After using better spec ripping programs and playback management, we thankfully got big improvements to the burned CD.\u003c\/p\u003e\n\u003cp\u003eWhilst we were happy that we could produce a pretty decent CD copy from the original master, the laptop copy of the master (sent to the DAC via its USB input) sounded clearly worse than the CD copy being fed to the same DAC – so we investigated the construction of the USB cable between laptop and DAC.\u003c\/p\u003e\n\u003cp\u003eAfter listening to a selection of available (and varying quality) USB cables, we realised this was an area worth exploring. The result was the Chord USB SilverPlus, launched in Sept 2011, with silver-plated conductors and high frequency effective shielding.  Chord Signature USB followed in April 2013 and has remained virtually unchanged up till now (Aug 2018)\u003c\/p\u003e\n\u003cp\u003eThere are increasing numbers of high quality DACs (with exceptional USB inputs) and several high quality music streamers\/servers with USB outputs.  This has led us to revisit and improve the original Signature USB design\u003c\/p\u003e\n\u003cp\u003eThe original Signature USB featured four separately shielded conductors. We have now refined the effective gauge of the silver-plated copper conductors and uprated the insulation to a high-speed PE\/LDPE\/PE composite dielectric. The earth shielding connection is further protected from high frequency noise with its own foil tape layer. The ARAY technology has been uprated from Tuned ARAY to Super ARAY using a Signature USB specific ARAY design.  We have incorporated refinements with both USB A and B plugs. All connections are soldered and the USB plugs are silver-plated to our specification in the UK. We believe these changes have all contributed to a healthy improvement in performance. It is certainly a little harder (therefore longer) to build, so while the price has crept up from the original Signature USB, we feel it more than justifies the effort when you audition it against the original design.\u003c\/p\u003e\n\u003cp\u003eThere are many high-performance storage and streaming devices available and the new Signature Super ARAY USB is an obvious choice to try with these.  Also worth trying between your PC\/tablet and DAC, particularly if it’s full of decent rips of your own CD collection, high quality downloads or is being used for streaming hi-def music like Tidal etc.\u003c\/p\u003e\n\u003cp\u003eNB. We never recommend the use of Micro USB adaptors with any of our USB cables (if you can avoid it). It is still possible to hear the improvements when upgrading the USB cables. If you are using a really good DAC that uses a micro USB input then it is still worth auditioning a good USB cable with an adaptor.\u003c\/p\u003e","brand":"Chord Company","offers":[{"title":"1.0m","offer_id":57790290657667,"sku":"14631","price":1200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/14631-1ChordSignatureUSBMainSoundcraftHiFi.jpg?v=1776181118"},{"product_id":"chord-sarum-t-super-aray-usb-a-b-cable","title":"Chord Sarum T Super ARAY USB A - B Cable","description":"\u003cp\u003eSarum T builds on the success of our acclaimed Sarum Super ARAY range and introduces our breakthrough proprietary insulation material, Taylon®, bringing a major performance upgrade. Sarum T brings the remarkable benefits of our proprietary dielectric at a new, more accessible price level. Previous generations of Sarum Super ARAY cables have featured a PTFE dielectric. The upgrade to Taylon® introduces a raft of performance benefits.\u003c\/p\u003e\n\u003cp\u003eEarlier versions of Sarum cables can be upgraded to Sarum T specification. Contact your nearest Chord Company Sarum retailer for prices and further information. Demonstration cables are also available, should you wish to try Sarum T in your own system.\u003c\/p\u003e\n\u003cp\u003eThe Sarum T tone arm cable is hand-built to order and can be fitted with a wide range of connectors. It is available in 1.2m (std) or custom lengths and in slim (£2000) or reference (£2600) configuration.\u003c\/p\u003e\n\u003cp\u003eThe reference version uses a pseudo-balanced design and contains twice the amount of cable. It is more rigid, but has better performance. It won’t be suitable for all turntables, however.  If the turntable has a suspended chassis (eg. Linn LP12) the slimline cable may be the better option. The reference version might be too inflexible or heavy for the tone arm.\u003c\/p\u003e","brand":"Chord Company","offers":[{"title":"1.0m","offer_id":57821952868739,"sku":"16293","price":2400.0,"currency_code":"GBP","in_stock":true},{"title":"1.5m","offer_id":57821952901507,"sku":"16294","price":2800.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/16293-1-Chord-Sarum-USB-Main-SOUNDCRAFTHiFi.jpg?v=1776508609"},{"product_id":"chord-chordmusic-usb-a-b-cable","title":"Chord ChordMusic USB A - B Cable","description":"\u003cdiv id=\"bodycontainer\" class=\"container\"\u003e\n\u003cdiv id=\"pnlContent\"\u003e\n\u003cdiv class=\"product-page\"\u003e\n\u003cdiv class=\"product-info row\"\u003e\n\u003cdiv class=\"product-info\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-xs-12\"\u003e\n\u003cdiv class=\"infobox tab-content\"\u003e\n\u003cdiv class=\"tab-pane fade in active\" id=\"tab-description\"\u003e\n\u003cp\u003eChordMusic USB came about whilst exploring the potential of audio streaming cables using audiophile hard drive devices (with RJ45 and USB outputs) including Innuos, Melco, Chord Electronics, Devialet etc\u003c\/p\u003e\n\u003cp\u003eThe ChordMusic USB employs Taylon® insulation and 2 layers of noise reduction material. One on the plus and minus signal conductors. Another covering the 5 volt conductors and the USB Super ARAY conductor geometry.  There is also a layer of external shielding and finally the white braided outer jacket.\u003c\/p\u003e\n\u003cp\u003eThe USB A and B type connectors are ChorAlloy™ plated and all conductors are soldered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Chord Company","offers":[{"title":"1.0m","offer_id":57823213388163,"sku":"21562","price":4800.0,"currency_code":"GBP","in_stock":true},{"title":"1.5m","offer_id":57823213420931,"sku":"21563","price":5600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/9356\/6595\/files\/21562-1ChordChordMusicUSBA-BMain.jpg?v=1776513773"}],"url":"https:\/\/www.soundcrafthifi.com\/collections\/usb-cables.oembed","provider":"Soundcraft Hi-Fi","version":"1.0","type":"link"}